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Meeting customers where they are increases their engagement with your brand.ย Americans are already on their mobile phones more than 5 hours per day, and texting is the #1 most used way of communication among Americans younger than 50.

Text messages have a 98% open rate versus 20% for email and 45% response rate versus 6% for email.ย Text messaging, or mobile marketing, is a strategic and cost-effective method for businesses to connect to customers and increase revenue.ย The only costs associated with this method are the cost associated with the text message service.

Mobile marketing is a more personalized communication than email, encourages more urgency of response and has an open rate of 97%.ย Customers can be informed of sales, sent reminders, receive follow ups post purchase, and engage in loyalty programs.ย 75% of customers are willing to participate and reply to loyalty program alerts if they have the ability to access the program from their phone.

With 45% of mobile marketing generating positive ROI, small business owners should definitely utilize it as part of their marketing, sales, and growth strategy.

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